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Primal Icon Tall White Socks Socks
  • £9.09
  • RRP £12.99
  • Saving you £30

When it comes to cycling, having the right socks is highly underrated. Set those worn-out, striped tube socks aside and opt for Primal's carefully constructed Cycling Socks. Stay dry, cool, and collected courtesy of the advanced air transfer fabrics that help to ventilate and wick away excess moisture. Your feet will never have been so pampered when cycling!

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Primal Icon Tall White Socks - S/M}, White
  • £9.09
  • RRP £12.99
  • Saving you £30

Primal Icon Tall White SocksProving that a good pair of socks are an essential in any cyclist’s wardrobe, the Icon Tall White Socks from Primal live up to their lofty name.  Stay dry, cool, and collected courtesy of the advanced air transfer fabrics that help to ventilate and wick away excess moisture. Your feet will never have been so pampered when cycling!Features:Material: 50% Acrylic, 25% Polyamide (Nylon), 15% Elastane (Spandex), 10% Lycra6" Tall CuffMid Calf HeightMoisture Wicking FabricTagless Label SystemBuy Primal Clothing from Chain Reaction Cycles. The World's Largest Online Bike Store.

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Primal Icon Tall White Socks - L/XL/XXL}, White
  • £9.09
  • RRP £12.99
  • Saving you £30

Primal Icon Tall White SocksProving that a good pair of socks are an essential in any cyclist’s wardrobe, the Icon Tall White Socks from Primal live up to their lofty name.  Stay dry, cool, and collected courtesy of the advanced air transfer fabrics that help to ventilate and wick away excess moisture. Your feet will never have been so pampered when cycling!Features:Material: 50% Acrylic, 25% Polyamide (Nylon), 15% Elastane (Spandex), 10% Lycra6" Tall CuffMid Calf HeightMoisture Wicking FabricTagless Label SystemBuy Primal Clothing from Chain Reaction Cycles. The World's Largest Online Bike Store.

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Prime Mini TT Alloy Clip-on Aerobar Aero Bars
  • £54.99
  • RRP £59.99
  • Saving you £8

Ready for racing, this aerobar features a robust aluminium construction, which means that you'll benefit from its fantastic stiffness and cost-effectiveness. Prime has also equipped it with an ergonomic and anatomical design, which gives every rider a natural position, without sacrificing aerodynamics. Kitted out with a bridge that connects its extensions together, this version offers riders increased hand comfort alongside its arm pads. Weighing in at only 407g, this is a perfect choice of upgrade for riders who want superior control without any excess weight.

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Prime Doyenne Lightweight Alloy Handlebar Drop Handlebars
  • £49.99

Manufactured using 7050 alloy, and adorned with a sleek Black On Black finish the Doyenne Lightweight Handlebar will compliment even the most prestige road bike. 7050 aluminium offers better stress corrosion, cracking resistance and corrosion resistance when compared with most other alloys used in handlebars, it's also stronger, and stiffer meaning every ounce of energy is transfered into forward propulsion. The Compact design with 125mm drop and 70mm reach combines for a super comfortable hand position to suit every rider.

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Prime Doyenne Alloy Stem Stems
  • £24.99
  • RRP £29.99
  • Saving you £17

The Doyenne Alloy stem uses an advanced 3D-forged and CNC-machined production process to create a stem with clean smooth lines, a low stack height, and a uber cool integrated top cap. It can be installed with either a positive or negative five degree rise, with inverted logos and an integrated top cap cutout on either side. And, best of all, Prime offer this stem at a respectable weight and at a price to suit anyone's budget.

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Prime Baroudeur Alloy Wheelset Wheel Sets
  • £219.99
  • RRP £249.99
  • Saving you £12

Benefitting from a strong and dependable KLM41 Super Alloy rim build, this versatile wheelset offers excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it delivers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're trying to improve your training sessions or clocking up the miles on an endurance ride, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Rim Brake Compatible Providing reliable braking possibilities without any unnecessary weight, this wheelset is rim brake compatible. This makes it easy for you to fit your favourite rim brakes and enjoy smooth braking, while also keeping weight to a minimum. Coming complete with strong J-Bend Pillar PDB1415 spokes and updated rim graphics, the Prime Baroudeur Alloy Wheelset is all set for wherever your next ride takes you.   In The Box: Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed SR2 Front Axle Silver QR SR2 Front End Caps Black QR SR2 Rear Axle Silver QR SR2 Rear End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Attaquer Disc Alloy Wheelset Wheel Sets
  • £329.99
  • RRP £374.99
  • Saving you £12

Ideally suited for hilly races, gravel and fast training rides, this wheelset comes equipped with two 6069 aluminium rims for the best balance of strength and durability on mixed terrains. Prime has also kitted out this updated model with a 21mm internal rim width and a 25mm rim depth for more balanced and consistent rolling performance. Another highlight is it's tubeless ready, so you can enjoy tubeless advantages such as lower rolling resistance, improved traction and fewer chances of punctures. Aerodynamic, Stiff and Reactive With the use of DT Swiss straight pull spokes, not only is aerodynamics improved, the Prime Attaquer Disc Alloy Wheelset is also stiffer and more reactive, so if you're in the market for a high-end alloy wheelset, look no further. Star Ratchet Hubs Another standout feature of this alloy road wheelset is its Star Rachet hubs. These provide superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tool-free freehub conversion is also possible. Optimal Braking Performance Disc brakes generate an incredible amount of stopping power, even in wet conditions, so you can fly up the hills and descend with confidence knowing that when you pair your favourite brakes to this set, you're going to get the control you need to succeed. This model is Centre Lock disc brake mount compatible. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR SR1D 12mm Rear End Caps Black 12mm SR1D QR Rear End Caps Black QR SR1D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Attaquer Alloy Wheelset Wheel Sets
  • £329.99
  • RRP £374.99
  • Saving you £12

Whether you're tackling a fast training ride or competing in a hilly road racing event, this versatile wheelset is fine-tuned for smooth and reliable rolling performance. Its 6066 aluminium rim build provides maximum strength and durability as you conquer every mile of road, while its 19mm inner rim width and 25mm rim depth deliver balanced, aerodynamic properties to power you on. Star Ratchet Hubs Another standout feature of this alloy road wheelset is its Star Rachet hubs. These provide superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. Tool-free freehub conversion is also possible. Tubeless Ready and Rim Brake Compatible Developed for modern road riding and racing, this model comes kitted out with tubeless ready technology. This means that you can enjoy tubeless advantages by rolling lower tyre pressures and benefitting from increased traction, lower rolling resistance and fewer risks of punctures on your ride. Coming complete with rim brake compatibility for reliable stopping power as well as further weight savings, the Prime Attaquer Alloy Wheelset is a perfect upgrade for giving your next road journey a performance boost. In The Box: 4 spare spokes & nipples Tubeless Valves QR Skewers 10 speed spacer Prime Carbon Brake Pads   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR1 Front Axle Silver QR SR1 Front End Caps Black QR SR1 Rear Axle Silver QR SR1 Rear End Caps Black QR SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Orra 700C Alloy Gravel Wheelset Wheel Sets
  • £299.99

Perfectly suited for gravel riding, training and adventures, this versatile wheelset comes equipped with a hard-wearing 6066 aluminium rim construction for exceptional strength and reliability on your travels. Its tough aluminium rims were developed with Team Spectra and designed and tested in house by Prime, so you can benefit from a confident and secure ride. Whether you're planning your next epic gravel adventure with your riding buddies or exploring new backroad routes on your own, this wheelset is ready for clocking up the miles. Tubeless Ready Gravel Bike Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 24mm internal rim width and a 28mm rim depth, the Orra 700C is ideal for gravel riding, training and adventures. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion.  Whether you're exploring or planning your next weekend-long gravel adventure, the Prime Orra 700C Alloy Gravel Wheelset is a perfect choice of upgrade for dependable performance on every mile. Please note: This wheelset is only compatible with tubeless tyres.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Orra 650B Alloy Gravel Wheelset Wheel Sets
  • £299.99

Whether you're spending the weekend exploring the countryside or planning your next epic gravel adventure, this wheelset is developed for smooth and dependable rolling performance. Benefitting from a high-quality 6066 aluminium rim construction, this model offers a fantastic balance of strength and durability for handling the demands associated with travelling across mixed terrain conditions on your gravel bike. Developed with Team Spectra, this wheelset uses a rim that's designed and tested in house, so that riders can enjoy a confident and secure ride that's backed up by extensive research and development. Tubeless Ready Gravel Wheelset Built for the challenges of modern gravel adventure riding, this wheelset is kitted out with tubeless ready rim technology. This means that you can enjoy tubeless advantages such as the ability to run lower tyre pressures for increased stability on rough terrain conditions, lower rolling resistance and fewer chances of flats or punctures. With a 26mm internal rim width and a 28mm rim depth, it is ideal for gravel riding and training as well as for riders who want to use wider tyres. Star Ratchet Hubs Providing gravel riders with superior reliability, this wheelset is equipped with Star Ratchet Hubs that offer greater dependability due to each of the ratchets engaging simultaneously every time. Another highlight is this model's incorporated notch, where the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. This makes the Prime Orra 650B Alloy Gravel Wheelset a perfect choice of upgrade for a wide range of gravel riding disciplines. Please note: This wheelset is only compatible with tubeless tyres.   In The Box:  Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Prime Baroudeur Disc Alloy Wheelset Wheel Sets
  • £219.99
  • RRP £249.99
  • Saving you £12

Engineered for the demands of modern road cycling, this versatile wheelset benefits from a strong and dependable KLM41 Super Alloy rim build for excellent durability on every mile. Thanks to its 19mm internal rim width and 26mm rim depth, it offers smooth-rolling properties and is aerodynamic as you put the power down. Whether you're clocking up the miles on a training ride, racing for the finish line in an event or exploring new routes on the road, the updated Baroudeur is designed for performance. Tubeless Ready Alloy Wheelset Boasting a tubeless ready design, this wheelset allows you to run lower tyre pressures and enjoy increased traction, lower rolling resistance and fewer risks of flats. Prime has also equipped it with Star Ratchet hubs for superior reliability, due to each of the ratchets engaging simultaneously every time. Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier. It also offers tool-free freehub conversion. Centre Lock Disc Brake Compatible Developed for a smoother and more consistent ride, this wheelset is kitted out with Centre Lock disc brake mount compatibility. This makes it easy to install your favourite hydraulic disc brakes and benefit from powerful stopping power wherever your next ride takes you. The Prime Baroudeur Disc Alloy Wheelset is a perfect upgrade for taking your road performance up a notch.   In The Box: Tubeless Valves 10 speed spacer 15mm thru axle end caps QR end caps   Spares (available separately) 54 Tooth Star Ratchet Upgrade Kit Black One Size SR Hub Bushing Black 12mm Star Ratchet Grease Neutral <100ml SR2D 12mm Front End Caps Black 12mm SR2D 12mm Rear End Caps Black 12mm SR2D 15mm Front End Caps Black 15mm SR2D QR Front End Caps Black QR SR2D QR Rear End Caps Black QR SR2D Disc Brake Rear Hub Grey 12 x 142mm SR2D Front Axle Silver 12 x 135mm SR2D Rear Axle Silver 12 x 142mm SR Freehub Body - Campagnolo Black 9/10/11 Speed SR Freehub Body - Campagnolo 13 Speed Black 13 Speed SR Freehub Body - Shimano Black 9/10/11 Speed SR Freehub Body - XDR Black 12 Speed   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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