Wiggle started as a small independent bike shop called Butler Cycles, located in Portsmouth. Mitch Dall (Wiggle's founder) took an interest in the shop and bought the property in 1995, under the condition that it would continue to operate as a bike retailer for a period of five years.
Wiggle are a huge sports retailer not only covering cycling but running, swimming and more. They currently sell over 50,000 products and have more than 700 third-party brands, as well as own-brand labels such as dhb, Lifeline, Verenti and Eastway.
Brands listed for Wiggle UK and Row
We currently have 454 different brands listed for Wiggle UK and Row in our database
