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Prime Primavera 85 Carbon Disc Front Wheel Front Wheels
  • £479.99
  • RRP £499.99
  • Saving you £4

Developed with Team Spectra, this front wheel comes equipped with a T800 unidirectional (UD) carbon fibre rim build, which makes it stiff and responsive while keeping the overall weight reduced to a minimum. Prime has also put this model through its CFD testing process, which tests multiple sizes and shapes before coming up with the perfect blend of strength, weight and aerodynamics. This is the final result that's fine-tuned for giving your ride a performance upgrade. Tubeless Ready Carbon Front Wheel Specifically designed for modern time trial (TT) and triathlon (Tri) racing disciplines, this front wheel is kitted out with tubeless ready technology. This means that you'll enjoy tubeless advantages such as the ability to run lower tyre pressures for increased traction, lower rolling resistance and fewer chances of flats or punctures. Incorporated Notch Featuring an incorporated notch, the newly developed shape of the end caps simplifies disassembly significantly and therefore makes maintenance even easier.  Centre Lock Disc Brake Ready The Prime Primavera 85 Carbon Disc Front Wheel comes equipped with Centre Lock disc brake mount compatibility, so you can fit your favourite hydraulic disc brakes and benefit from powerful and consistent braking performance. Coming complete with straight-pull DT Aerolite and DT Aero Comp spokes for excellent strength and dependability, this front wheel is all set for race day.   In The Box: 2 spare spokes & nipples Tubeless Valve QR Skewer 15mm thru axle end caps QR end caps   Spares (available separately) SR1D 12mm Front End Caps Black 12mm SR1D 15mm Front End Caps Black 15mm SR1D Front Axle Silver 12 x 135mm SR1D QR Front End Caps Black QR   Prime Crash Replacement Programme At Prime we understand that a crash or unexpected accident may occur under normal riding conditions. If in the event of a fall or accident where your Prime product sustains damage beyond repair, you can return the damaged component in exchange for a new product at 40% off the RRP. Please note that the Prime Crash Replacement Programme is only valid for the original purchaser within 2 years of purchase.

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Mavic E-Deemax S30 29" Boost Wheelset
  • £489.00
  • RRP £775.00
  • Saving you £37

The right wheel and tire combination can improve your skills and upgrade the performance of your E-bike on challenging off-road terrain. The new E-Deemax S is built specifically for E-bikes and has some unique technologies to help you ride smoother and have more fun on the trail.Our patented PFP technology (Pinch Flat Protection) features rims with a wider contact surface at the top of sidewall, which significantly reduces the risk of tire cuts and punctures. The wider 35mm rims allow you to run lower tire pressure for better traction, and the rims pair perfectly with trail tires ranging from 2.6 to 3.2-inch. Our patented Fore technology features a fully sealed upper rim bridge that eliminates the need for rim tape, making it the easiest system for mounting and changing tubeless tires.ISM machining removes material from the rims in strategic areas to minimize weight without compromising strength, and our new Black Shield finish protects the rims against impacts and scratches. We use 28 straight-pull spokes (same spoke length throughout) for a strong connection between the rim and hub, which has our ultra-reliable ID360 double ratchet system for quick engagement and acceleration. Set up for either 6-bolt or center lock disc mounts, these 29” wheels are available for Shimano HG9, XD and Micro Spline freewheel bodies and come with UST tubeless valves, spare spokes and accessories.KEY BENEFITSReduced risk of flats on rugged trailsPFP (Pinch Flat Protection) rim sidewalls have a wider contact surface at the top of sidewall, which significantly minimizes the risk of tire cuts and punctures. Super strong rim (ASTM 5) gives you the confidence to push your limits on rough terrain.Purpose-built for off-road E-bikesWider 30mm (internal) rim adds stiffness and cornering precision. Engineered for the added torque of E-bike motors with 28 threaded three-cross spokes that further boost lateral stiffness.Most user-friendly tubeless systemFully sealed rim with no rim tape makes it easy to mount and change tubeless tires. Leaving the upper rim bridge intact boosts the stiffness and the durability of the rim.

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Shimano WH-R8170 C36 Ultegra Disc Carbon Wheels - Rear
  • £489.00
  • RRP £679.99
  • Saving you £28

With a shallow-depth aero profile and lively acceleration, the Shimano Ultegra R8170 C36 wheelset is a climber's delight that delivers performance every road rider will appreciate. With the speed and efficiency of tubeless tyres, the everyday performance of a shallow, aero profile carbon rim, and the convenience of 11 and 12-speed compatibility, the new Ultegra R8170 C36 wheels are an upgrade for any road bike.WH-R8170 TL carbon clincher disc brake designed to meet pro road race criteriaLightweight clincher full carbon 36 mm deep rim for improved aerodynamics, increased rigidity and excellent inertia for sprinters and TT specialistsEasy to use Centre Lock rotor mount for use with disc brakesStainless steel butted (2.0-1.8-2.0) and bladed straight pull spokes for optimal balance and rigidityElbow-less spokes make for a strong yet compliant wheelHigh lateral rigidity is produced with a wide flange spacingLabyrinth double-contact sealing effectively shuts out water and dirtAlloy cone with integrated steel Borozon treated bearing races - super mirror finish reduces frictionCold forged, machined aluminium hub shell and oversized 7075 alloy axle keep the wheel weight to a minimumFor 100 x 12 mm axle700C clincher compatible

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Token DHuezz Alloy Disc Brake Wheelset - Shimano/SRAM
  • £489.49
  • RRP £749.99
  • Saving you £35

The Token Dhuezz is an alloy clincher wheelset crafted to be unconventional. The ceramic layer which entirely covers the rim inclcuding the braking surfave is not only for aesthetics, but also for extreme durability and for improved brake performance. Built on Token's Z1 hubs and differential front and rear aero spokes for optimal stiffness and weight, Dhuezz is the ultimate alloy wheelset for mountains. Rims Rim: Alloy AL+ , Clincher, Tubeless Ready Brake Surface: Alloy, Cermaic Coating Depth: 22mm Width: 22mm Hubs Front Axle: Quick Release, Z1 Rear Axle: Quick Release, Z1 Freehub: Sram/Shimano Bearings: Premium Spokes Spokes: Sapim CX-RAY Straight Count: 18 Front / 21 Rear Other Weight: 1396g per pair Includes: Skewers

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DT Swiss PR 1400 DICUT Oxic Clincher Wheels - Rear
  • £494.00
  • RRP £550.00
  • Saving you £10

Offering unrivalled Pure stealth looks and even better performance, the Oxic coated PR1400's are the epitome of understated cool. The unique Oxic rim surface treatment, developed just for DT Swiss gives the PR 1400 the best wet or dry rim breaking performance ever achieved on a road bike with no howling or excessive pad wear, the SBWT welded rim which features a wider 18mm internal diameter (21.5mm external) makes the PR 1400 suitable for 23-35c tyres offering the versatility to handle cross or gravel riding if required and DT Swiss legendary and exceptionally reliable Ratchet Rear Freehub System ensures the hubs are solid under drive, lightweight and easy to service. DT Swiss have equipped the PR 1400 with DICUT hubs which give the widest possible flange spacing for cornering stiffness, strength and durability, laced with a combination of their renowned Aerolite and Aero Comp spokes for the perfect balance of stiffness, comfort and low weight. The wheels also come tubeless ready but can be used with standard Clinchers, and include SwissStop BXP Blue brake pads, custom Oxic RWS skewers, rim tape and a premium tubeless valve system by milKit. With a combined weight of only 1435g, unparalleled breaking performance and exceptional strength, durability and stiffness, the versatile DT Swiss PR 1400 DICUT Oxic wheels offer stealth looks, high performance and great value for money.Unique Oxic Rim Surface TreatmentDICUT Hubs Give the Widest Possible Flange SpacingSBWT Welded Rim with A Wider 18 Mm Internal Diameter (21.5 Mm External)DT's Legendarily Reliable Ratchet Rear Freehub SystemAerolite and Aero Comp SpokesTubeless Ready, But Can Also Be Used with Standard ClinchersMaximum Recommended System Weight: 110 KGWeight: Front 635g, Rear 800g

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Zipp 303 S Carbon Disc Front Road Wheel Front Wheels
  • £494.99
  • RRP £569.99
  • Saving you £13

Wide Carbon Fibre Road Bike Wheel Expanding greatly on its heritage of conquering the Spring Classics, this 303 wheel maintains its ideal-for-every-terrain 45mm rim depth. However, this model adds a significantly wider internal width to provide greater performance and ride quality in almost every measurable way. Road bikes are more versatile than ever no matter the road surface, but just as fast as before. The 303 S offers an entirely new rim profile and design to optimise rider performance on this new breed of bike. This wheelset is tubeless compatible and designed for disc-brake bikes, allowing the ability to run wide tires at lower pressures for race-ready speed on or off the tarmac. 45mm Deep Front Wheel The 303 S is among Zipp's lightest wheelsets, optimised for top aero performance with a 28mm tyre but capable of handling gravel tyres up to 50mm wide. The key innovation is in the 303 S’s rim design. Its 45mm rim depth is the same as its predecessor, the 302 Disc brake. But its external rim width is 2mm wider, at 27mm, and its tyre bed is a full 7mm wider, at 23mm internal width. That rim platform is designed to be the fastest with a 28mm tyre. The wide rim optimises tyre profile to allow lower tyre pressure. That helps to reduce rolling resistance and provides a more compliant ride. The result of all this is a 10 watt savings vs. a top peer wheel in total power required to ride 40kph on a flat road with a 28mm tire, according to internal Zipp testing. This groundbreaking wheelset also features all-new cosmetics, setting the rider apart from the pack, and comes at a very attractive price. Additional Features: Provides today’s cyclists the versatility they demand with the speed they crave Updated Zipp graphics and cosmetic identity Fastest with 28mm, fits wide gravel tyres Wide rims optimise tyre profile to allow lower tyre pressure, especially with tubeless. This results in a larger contact patch for increased grip Lower tyre pressures and larger volume provides a compliant ride with fewer vibrations Significant watt savings when running larger tyres at lower pressure Wide hookless rims create a seamless transition to the tyre, reducing drag 76 DB hub with centre locking interface Lifetime Warranty

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Stay Strong Reactiv 2 24" Disc Race Wheelset Black / 1.75"
  • £494.99

Stay Strong REACTIV 2 Disc Wheelset. REACTIV 2 Alloy Rim features an aero profile design with a pinned joint and Stay Strong overflow graphics. The REACTIV 2 rim is laced to the sealed Disc REACTIV 2 hub at the rear with 6 pawls and 180 points of engagement. 17T cassette included. The front is laced to a sealed alloy 10mm REACTIV 2 hub. Brake disc kit and adaptor sold separately. ###section### Product Specs WHEEL SIZE: 24" HUB: Stay Strong REACTIV 2 AXLE: 10mm DRIVE SIDE: Right Side Drive RIM: REACTIV 2 Alloy Rim SPOKES: TBC NIPPLES: TBC WEIGHT: TBC

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Mavic Crossmax SLS 29" Centre Lock Boost Wheelset
  • £495.00
  • RRP £775.00
  • Saving you £36

Cross-country racing puts a multitude of demands on a wheelset. You want one that helps you climb with speed and efficiency, descend with greater control, and track through the rough stuff with smooth confidence. The Crossmax SL S is a lightweight alloy wheel that does it all.Engineered with a specific rim profile that combines a 25mm internal width and our patented ISM4D technology, this wheelset can boost the performance of your bike with a price that’s accessible compared to carbon wheel options. The ISM4D process machines the rim in the areas with less stress to reduce weight without compromising strength. The rim also features our Black Shield technology, which protects against scratches and dents so you can charge hard through rock gardens and rough singletrack.The rims are made with our patented Fore technology with a fully sealed upper rim bridge that eliminates the need for rim tape. This saves 30 grams per wheel, not to mention the hassles associated with tape when setting up tubeless tires. New Infinity hub is lighter and feature a new spoke lacing which increases stiffness for better power transfer, and the Instant Drive 360 freewheel with a double ratchet provides fast engagement. The rear hub is compatible with Shimano HG9, Micro Spline and SRAM XD driver bodies. The Crossmax SL S is available with 6-bolt or center lock brake rotors in 29” only. It’s compatible with a 15x110 front axle and 12x148 rear, and comes with valves, replacement spokes and accessories.Best in its class alloy XC wheelsetISM4D rim machining reduces weight to close the gap to carbon rims without compromising strength. Lighter weight rims result in super low inertia and instant acceleration.Increased traction and durability25mm wide hookless rim profile optimized for lower tire pressures, resulting in improved grip in all conditions. Optimized for modern XC tubeless tires from 2.1 to 2.30". Black Shield treatment protects rims against impacts and scratches.Most user-friendly tubeless systemFore technology fully sealed rim with no rim tape makes it easy to mount and change tubeless tires. Leaving the upper rim bridge intact boosts the stiffness and durability of the rim.

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Mavic Allroad SL Disc Wheelset - Shimano/SRAM
  • £499.00
  • RRP £590.00
  • Saving you £15

Gravel, dirt, teeth-chattering pavé. Ride it all with confidence in control on this lightweight, responsive, all-conditions aluminium wheel featuring Mavic UST Road Tubeless technology. Compatibility: Front axle: 12mm thru axle, easily convertible to quick release with optional adapters. Convertible to 15mm with complete axle replacement Rear axle: 12mm thru axle, convertible to Quick Release with optional adapters Freewheel: Shimano/Sram, convertible to Campagnolo and XD-R with optional driver bodies. Rims: Internal width: 22 mm Height: 22 mm ETRTO size: 622x22TSS ROAD Hookless profile Weight reduction: ISM 4D UST tubeless technology Fore tapeless tubeless technology SUP welding technology Disc brake specific profile Tyre: UST Tubeless and tubetype Material: Maxtal Hubs: Infinity Hubs QRM Auto bearing preload technology Front: Quick release, 12x100 and 15x100 through axle compatible Rear: Quick Release, 12x142 and 12x135 compatible Instant Drive 360 freewheel technology Front and rear bodies: aluminium Axle material: aluminium. Weight: Pair without tyre: 1590 grams Front without tyre: 740 grams Rear without tyre: 850 grams Intended Use: Max. Pressure: see indication on wheel and tyre. If they differ, use the lowest of the 2 For a longer longevity of the wheel, Mavic recommends that the total weight supported by the wheels doesn't exceed 120kg, bike included ASTM Category 2: road and offroad with jumps less than 15cm Recommended tyre sizes: 28 to 64 mm (1.1 to 2.5 )

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Mavic E-Deemax S35 27.5" Boost Wheelset
  • £499.00
  • RRP £775.00
  • Saving you £36

The right wheel and tire combination can improve your skills and upgrade the performance of your E-bike on challenging off-road terrain. The new E-Deemax S is built specifically for E-bikes and has some unique technologies to help you ride smoother and have more fun on the trail.Our patented PFP technology (Pinch Flat Protection) features rims with a wider contact surface at the top of sidewall, which significantly reduces the risk of tire cuts and punctures. The wider 35mm rims allow you to run lower tire pressure for better traction, and the rims pair perfectly with trail tires ranging from 2.6 to 3.2-inch. Our patented Fore technology features a fully sealed upper rim bridge that eliminates the need for rim tape, making it the easiest system for mounting and changing tubeless tires.ISM machining removes material from the rims in strategic areas to minimize weight without compromising strength, and our new Black Shield finish protects the rims against impacts and scratches. We use 28 straight-pull spokes (same spoke length throughout) for a strong connection between the rim and hub, which has our ultra-reliable ID360 double ratchet system for quick engagement and acceleration. Set up for either 6-bolt or center lock disc mounts, these 27.5” wheels are available for Shimano HG9, XD and Micro Spline freewheel bodies and come with UST tubeless valves, spare spokes and accessories.KEY BENEFITSReduced risk of flats, stronger rim profilePFP (Pinch Flat Protection) rim sidewalls have a wider contact surface at the top of sidewall, which significantly minimizes the risk of tire cuts and punctures. Super strong rim (ASTM 5) gives you the confidence to push your limits on rough terrain.Increased traction, stability and controlWider 35mm (internal) rim is optimized for lower tire pressure to maximize your grip, efficiency and comfort on the trail. Rim profile is optimized for modern trail tires from 2.6 to 3.2".Most user-friendly tubeless system Fully sealed rim with no rim tape makes it easy to mount and change tubeless tires. Leaving the upper rim bridge intact boosts the stiffness and the durability of the rim.

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Mavic XA Elite 29 MTB Wheelset
  • £499.00

XA Elite 29 MTB WheelsetHigh technology, simplicity and fun in a strong, light, tubeless-ready wheel-tyre systemISM4D machining makes the wheels lighter without compromising on strength25mm internal rim width with hookless profile24 straight-pull bladed and double-butted spokes15x100 Front; 12x142 rear6 bolt disc fitmentSupplied with Quest Pro 2.4 tyres 1770g without tyres

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Campagnolo Scirocco BT Disc 700c Wheelset
  • £499.99

33 mm is the entry point for the mid-profile rim segment. This is when we start to talk about aerodynamics, stability at high speeds and absolute steering precision.The Scirocco Disc Brake is a sturdy, precise aluminium wheel with sophisticated solutions, like straight-head spokes and the 2-Way Fit Ready profile, assembled in a highly competitive race-ready package. This wheel has character and can quite easily take on the role of the cyclist's only wheel or the perfect training partner, offering an aerodynamic advantage and effortless rideability. It is ideal for aerodynamic race bikes and it responds perfectly to the needs of both triathletes and roulers who looking to perform well on climbs. Every watt will enhance performance, every turn will be carried out with precision. Additionally, the very comfortable features of the C19 will shine in the Endurance segmentMain Benefits:Mid-level profile suitable for long distance rides as well The new 33 mm aluminium profile ensures the best aerodynamic penetration among aluminum rims, whilst limiting the weightEasy to assemble 28 mm tyre thanks to the C19 classCompatible with clincher and Tubeless Ready tyresSafe and reliableThe spokes remain in position thanks to the spoke anti-rotation system technology.The MEGA G3â„¢ technology on both the front and rear increases the torsional stiffness.Distinctive design choicesInstalling tags on the inside of the rim favours distribution of the forces over the nipple and rim.There is no milling so air penetration turbulence is not generated.Specifications:Spokes:21 steel spokes in the front spaced through the G3 system with double the amount on the disc side,21 steel spokes in the rear spaced through the G3 system with double the amount on the cassette side,Anti-rotation technology on the radial spokes.Compatibility:Campagnolo sprocket set 10/11/12,Shimano sprocket set / SRAM 10/11.Hub:Black aluminium monolithic hub,Industrial bearings,Hub edge: 100 mm in the front, 135 / 142 mm in the rear .Rim:Profile height: 33 mm,Rim material: aluminium,Rim cross section (H x W): 33 / 23.5 mm,Rim class: C19,Adhesive label.Tires:Clincher,Tubeless Ready.Assembly:The Sciroccoâ„¢ Disc Brake wheel is entirely hand-assembled by a specialised Campagnolo® technician and is checked in every tiny detail with electronic instrumentation. This ensures maximum performance and reliability for all Campagnolo® wheels. Comes With:44 mm tubeless valve ,User manual.Weight: 1739g

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